MARCOLIN
(MAXMARA)

Description
Marcolin partners with Max Mara to craft elegant eyewear collections that embody contemporary femininity and precision.
Strategic Objective
To created a CGI video and product renders to showcase new models in the Max Mara eyewear collection unique acetate chevron material and refined craftsmanship while aligning with Max Mara's strong identity of elegance and modern femininity.
Results
In collaboration with Cactus Digital, the CGI video and stills effectively showcased the eyewear’s sleek lines and the distinctive acetate chevron material. The video, shared on Instagram, effectively highlighted the collection’s design, strengthening its reputation for style and quality.