FAVRE LEUBA
(DEEP BLUE REVIVAL)
Description
Favre Leuba, established in 1737, one of the oldest Swiss watchmakers, debuted the Deep Blue Revival, celebrating its diving heritage at Geneva Watch Days 2024.
Strategic Objective
To create a striking CGI video and product renders to accompany the relaunch of Favre Leuba's Deep Blue Revival at Geneva Watch Days 2024. Given the challenge of highlighting the watch’s iconic design and to emphasize the watch’s deep-sea legacy in a highly competitive luxury watch market.
Results
Created with Cactus Digital, the visuals were featured in the brand's unveiling and press release at Geneva Watch Days 2024. The campaign successfully emphasized the watch’s nostalgic appeal, garnering significant media attention, elevating brand visibility and connecting with enthusiasts of luxury dive watches.
