At Normal Labs, we embarked on an experimental project for Salomon’s XT-6 trail running shoe, merging CGI with live-action footage sourced directly from Salomon’s Instagram. The objective was to capture the brand’s fast-paced, high-performance essence while enhancing their existing visual content with a new layer of digital storytelling. By combining digital work with real-world footage, we showcased the XT-6 in action, reinforcing Salomon’s commitment to innovation and athletic performance. The final video amplified the brand's energetic identity, resonating with its audience in a fresh way. Disclaimer: All live-action footage and audio in this video are sourced directly from Salomon’s Instagram. Our work focused on reimagining their visuals through CGI.