InCommonWith

(LAMPS)

Description

In Common With is a Brooklyn-based design studio creating handcrafted lighting and objects that balance art and functionality.

Strategic Objective

We aimed to showcase their lighting collection through a CGI video, capturing the warmth and texture of their handcrafted designs in a digital format.

Results

The video highlighted the interplay of light and form, preserving the artisanal essence of the collection while enhancing the brand’s digital storytelling.